TRAIN.
Some days are about pushing harder. Strength, conditioning, miles, reps, consistency. Clothing should perform without becoming the main event.
OUR STORY
BUILT FOR
BUILT FOR
EVERY PHASE.
PHASE did not start with a moodboard, a marketing meeting or a plan to make another gymwear label. It started with change.
READ THE STORY ↓
01 / THE FOUNDER
BAILLIE / FOUNDER
I DIDN'T BUILD PHASE BECAUSE FITNESS WAS EASY FOR ME.
I built it because I know what it feels like when it isn't. I have lost around eleven stone. That changes more than a number on a scale. It changes how you move, how you dress, how you see yourself and, eventually, what you believe you are capable of.
I also know what it is like to train around real life rather than arrange real life around training. Nights behind the wheel. Building companies when most people are asleep. Being a dad and a partner. Finding an hour for the gym when there are already too few hours in the day.
YOU DON'T HAVE TO
LOOK FINISHED
TO START.
PHASE is for the person walking through the gym doors for the first time, the person chasing a PB, the person rebuilding after falling off, and the person simply trying to become a little better than yesterday.
02 / MODULUS
WHERE PHASE COMES FROM
PHASE IS NEW.
THE THINKING BEHIND IT ISN'T.
PHASE is part of Modulus Group — a British company being built around a simple principle: make useful things properly, be clear about what they are, and keep improving them.
Modulus started with product development, but the ambition was always wider. Autocare. Homecare. Technology. Workwear. Manufacturing. The names change, the categories change, but the standard does not.
That matters here because PHASE is not being treated as merchandise with a logo printed on it. The aim is to apply the same Modulus mindset to clothing: question the obvious, obsess over the product, remove the noise and build something that earns repeat use.
PEOPLE / PRODUCTS / PROGRESS
03 / WHY PHASE
THE IDEA
LIFE DOESN'T MOVE IN A STRAIGHT LINE.
WORK.
Progress happens outside the gym too. Careers, businesses, night shifts, early starts. PHASE is designed to belong in the hours either side of training.
TRAVEL.
Different environment. Same person. Pieces should pack easily, layer properly and still feel considered when training is not the only thing on the agenda.
RECOVER.
Rest is not the opposite of progress. It is part of it. Comfort matters, but so does feeling like yourself when the session is over.
04 / THE STANDARD
WHAT WE'RE BUILDING
FEWER PIECES.
FEWER PIECES.
BETTER REASONS.
01
PRODUCT BEFORE HYPE
If a piece does not earn its place, it does not belong in the collection. We would rather launch less and improve it than fill a website for the sake of looking bigger.
02
REAL-LIFE PERFORMANCE
Fit, fabric, movement and comfort matter in the gym. They also matter on the drive home, at the airport, on a rest day and when life gets busy.
03
PROGRESS, NOT PERFECTION
PHASE is not reserved for people who already look like athletes. You do not need to reach some imaginary finished version of yourself before you deserve good kit.
04
BUILT TO EVOLVE
The first collection is not the destination. We will test, listen, refine fits, improve materials and eventually build more of the product from the ground up.
A NOTE FROM BAILLIE
"I don't want PHASE to sell the idea that you need to become somebody else. I want it to be there while you become more of the person you're trying to be."
BAILLIEFounder, Modulus Group
PHASE 001 is the beginning.